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Providing testimonials is crucial for freelancers as it helps them build trust and credibility with potential clients. However, as a client, writing a testimonial can be overwhelming, especially if you're not sure where to start. That's why testimonials templates and examples can be incredibly helpful.

When it comes to building a brand, let that be personal or for your business, it need to be authentic. It really does. Having an authentic personality is often overlooked but is one of the most important components of building a successful personal brand. An authentic personality is one that is genuine, honest, and true to oneself. This means that no matter how much you try to be someone you’re not, it will come across in your brand and can be damaging to the image you want to portray. This is one thing you can’t fake it till you make it. Because the moment you do fake it, and the reality comes into play, people leave. It all shatters! 

From gossiping about a piece of content for weeks to being surged with hundreds of content pieces a day, we have come a long way when it comes to learning and absorbing information. The ones who have been able to highly influence this for us, are those we choose to align with and that speak to their masses. AKA influencers! The surge of influencer marketing in recent years has been remarkable and the trend is expected to only continue to grow in the next few years.