How client reviews can help you boost your freelance career?

You probably spend most of your time working on client projects as a freelancer. But do you also spend enough time thinking about your brand and how to grow your business in the long term? If not, now is the time to start. A strong brand can help you thrive as a freelancer by helping you land more high-quality gigs and grow your business so that you don’t feel like you’re working all the time. Clients tend to trust third-party opinions besides your portfolio. So, make sure you collect some reviews. Your reviews and feedback support your position in the market and build confidence among your potential clients. Prospects are people who are interested in your service and ask for it. Many excellent testimonials can be a good foundation for turning them into clients. 

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According to a study, client testimonials are the most effective method to increase your credibility. The only thing that can enhance your credibility is the endorsement of your contented customers. Keep reading as this blog will explore why having great client reviews can boost your freelance career and give advice on how you can use them for future success!

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What Is Freelancing? 

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If you have wished to work as a freelancer, then you’ve probably wondered what it’s like. The freelancing industry is booming, but knowing what you’re getting into is essential. Various online resources can help you get started, but knowing where to look is important. Your clients are essential for continuing work and growing your business as a freelancer. So, building up a network of potential clients is perhaps one of the most important things to focus on. 

As more and more people continue to freelance, the demand for trustworthy freelancers continues to rise. So, if you are dedicated, trustworthy, and skilled in your chosen field, there is definitely a place for you in this industry. 

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What Are The Different Niches To Freelance In? 

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You have many options if you’re thinking about freelancing and want to find a niche that works for you. Take into account your knowledge, experience, demand, and interests while selecting a niche. Here are a few suggestions that you can consider:

 Based on Knowledge: 

• Finance
• Cryptocurrency
• Health and Lifestyle
• Education and E-learning
• Travel
• Marketing 
• Real Estate
• Technology 
• Programming 

Based on Skill: 

• Writing (Content, Copy, Technical, Emails, Guides, Case Studies, Scripts) 
• Designing (Graphics)
• Video Creation and Animation 
• Editing (Drafting, Proofreading, SEO) 
• Website and Software Creation, etc. 

So, as you can see, there is a plethora of options to choose from. You can either jump right in and start experimenting with each niche one by one or make up your mind first and then start working on a particular niche. Whatever you do, reviews will go a long way to help you sustain your growth. 

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How Do Reviews and Testimonials Boost Your Freelance Career?

Have you thought about how you can stand out in a sea of freelancers? Yes, reviews and testimonials will take you to the shore. Here’s how: 

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Credibility:

Many companies like to integrate customer testimonials and reviews into their site or product pages. It makes sense, as these are great ways to boost conversions and provide potential clients confidence. 

Similarly, if you’re a freelancer, and you want to boost the confidence of your potential clients and make it easier for people to reach out to you, integrating reviews and testimonials into your website is a great idea. 

SEO Ranking:

Search Engine Optimization might be a new thing for you, but it makes all the difference. Have you ever wondered what makes some google articles appear on top and others below? The answer is SEO. The better suited the content is for the search engine, the higher the chances of presenting it before others. 

Reviews and testimonials hold a special place in SEO rankings. They make it easier for potential clients to reach out to you, help you rank higher in the search engines, and boost your reputation. In short, if you have a well-optimized profile on social platforms makes it appear more often on other’s pages. 

Higher Earnings:

Prior work shoutouts can boost your chances of being hired. A good testimonial may convince a prospective employer of your competence by providing social proof. Client confidence increases with every work review. Your client feels at ease and is convinced to invest more in your service. Thus, you can charge higher and higher for your services based on your result proofs. 

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Better Work Experience:

When clients know you are skilled and have made the right decision in hiring you, they will sit back and relax. They know you will give them results and work dedicatedly. Such comfort makes the working experience better not only for the client but for you too. Trust makes things easier for everybody. 

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Takeaway 

Reviews and testimonials won’t convert on their own. You have to get them on your website and make them visible. You can do this by creating a dedicated page for testimonials, or you can integrate them into your homepage or service pages. 

The best way to get reviews is to ask for them. You can include a review request on your checkout page, your order follow-up email, your thank you page, or your welcome email after the job is complete. You can also offer a discount in exchange for a review. 

So, integrate reviews into your portfolio, eliminate the competition, and stand out to get more clients and earn more money.

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